Similar to the Honda Campaign, we also did one for the new Ford Maverick. Our target audience with this was millennials, first-time-car-buyers/first-time-truck-buyers, women, and urban areas.

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This is Fords first hybrid pick up truck so we put an emphasis on the price, fuel efficiency and FLEXBED™ feature. We noticed that the colors offered for the trucks were bright colors (Yellow, Blue and Red), so we wanted to incorporate those into the creative. 

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